Annecy les Sources du lac launch their own brand

Sources du lac d’Annecy: a brand to promote the territory

On Wednesday, January 11, the Office de tourisme des Sources du lac d’Annecy launched its territory brand in Faverges. A way to better promote the territory, while involving more local producers and craftsmen.

Improve the influence of the territory thanks to the brand

The main objective of the brand of the Sources du lac d’Annecy is to accentuate the tourist promotion of the territory, while giving a real identity to the destination. Another idea put forward is to reinforce the notoriety of the Tourist Office.

Today, the tourism of proximity became the priority of the Sources of the lake of Annecy. It is an essential lever to ensure a more balanced distribution of tourist traffic during the year. And to attract more local people, three points of action are put forward:

  • The promotion of the destination
  • Improving the customer experience
  • The development of the brand

Local producers and craftsmen, involved in the approach

If the Sources du lac d’Annecy brand was created, it is also thanks to the producers and craftsmen who agreed to get involved in the process. Proud ambassadors of their territory, they decided to play the game. A way, for them, to gain also in visibility.

For the moment, four products are part of the brand:

  • Alchimie&#8217s verbena beers, available in spring
  • The soaps of the sportsman of Malabulle Soaps
  • The jams of l’Atelier Rebond
  • The cheeses of the GAEC des Délices Savoyards

For Margot, one of the partners of Atelier Rebond, integrating the brand of the Sources du lac d’Annecy was a natural step. The company, which is a structure of Insertion by the Economic Activity (IAE), was established just one year ago in Faverges. And the concept is simple: to propose jams, pickles and sauces made from “fruigumes” these fruits and vegetables recovered among the unsold goods of supermarkets.

Discover the territory of the Sources du lac d’Annecy

The territory of the Sources du lac d’Annecy counts today more than 14 000 tourist beds. In 2022, more than 900,000 overnight stays were realized on the territory, a first. It must be said that this small destination has everything of a big one.

It has two Nature Reserves, including the one at the end of the lake, as well as one of the most beautiful paragliding spots in the region and in France.

The loop of know-how

Whether you are a native or not, there are many ways to discover the Sources du lac d’Annecy. Starting with the know-how loop. During this walk, you will meet many actors of the territory, including those who have agreed to embark on the adventure of the Sources du lac d’Annecy brand.

As for the others, they will be just as delighted to welcome you. We recommend you to make a stop at :

La Bois’Cyclerie, a virtuous workshop located at 939 route de Tamié. You can test the workshops and leave with your own creation.

La Boîte à Mélisse, where you can make your own herbal teas.

The Okoko chocolate factory, where you will learn more about the making of chocolate and the different ways of working it.
Contact :

La Sambuy, a 4-season resort

La Sambuy in ski touring

Lake Annecy springs also rhyme with La Sambuy. If it is possible to ski during the snowiest winters, the resort is also multi-activity and 4 seasons. With no snowmaking facilities, La Sambuy has had to reinvent itself in recent years.

A successful gamble since the resort’s summer turnover is higher than its winter turnover.

Here are some ideas for activities to do this winter in La Sambuy :

The 4 seasons sled. An activity to discover with your family during the school vacations.

How we prepare you for downhill skiing at La Sambuy. An activity which will allow you to discover how the actors of the station prepare it for your coming.

Walking or snowshoeing. A 2,5 km itinerary is proposed to you in the heart of the forest.